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ITC launches Sunfeast biscuits in Chennai

    • 21 posts
    January 4, 2018 6:00 PM PST

    ITC's Chennai Branch Manager, Mr Sambit Sathapathy, said the timing of the launch was dictated by the importance of the market. Tamil Nadu is the third largest market for biscuits in the country Cigarettes Online, and the company had wanted to get its supply chain ready before hitting the market. According to Mr Sathapathy, the company would distribute the biscuits through 20,000 outlets in Chennai. Of the outlets, about half are those which sell the company's cigarettes, while the remaining were developed over the last year Buy Marlboro Cigarettes Online, he added. Mr Sathapathy said the annual value of biscuits bought from "organised players" in Chennai was Rs 82 crore Order Cigarettes Online, while that of entire Tamil Nadu was Rs 320 crore. He said the State accounted for 9 per cent of the country's consumption Cheap Cigarettes Online. The biscuits offered under the Sunfeast brand are of glucose Best Cigarettes, orange Marie and cream varieties. Company officials said the products would be advertised largely through regional television channels.
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